Urban Development Policy Making

Urban Development Policy Making

Identifying and Ranking the Effective Components in City Branding Emphasizing on the Economic (Case study: Tajrish Neighborhood of Tehran)

Document Type : Original Article

Authors
Hossein Yousefi 1
Niloufar Zakhimi 2
Seyedeh Mahsa Mousavi Reineh 3
Mahmood Abdoos 1
Marziyeh Razeghi 1
1 School of Energy Engineering and Sustainable Resources, College of Interdisciplinary Science and Technology, University of Tehran, Tehran, Iran
2 Master of Urban Management, Allameh Tabatabai University, Tehran, Iran
3 PhD student of Water Engineering, Department of Water Engineering, College of Aburaihan, University of Tehran, Tehran, Iran
10.22034/judpm.2025.496969.1000
Abstract
In recent years, the subject of Urban Branding has been one of the notable topic to urban planners and specialists. On the other hand, with the rapid progress of globalization, cities are increasingly seeking to compete with each other in order to attract more tourists, investors, financial resources, etc. In the same vein, due to the numerous capacities of the Tajrish neighborhood in Tehran, this study was conducted to identify and ranking the effective components in Urban Branding with an emphasis on the economic dimension in that neighborhood. First, by reviewing and studying the context of relevant researches, six components were extracted to achieve Urban Branding which directly and indirectly can affect the economy. Then, considering the experts' opinions and using the Fuzzy Delphi technique, we have ranked these six components. According to the obtained results, Impact order of the effective components in Urban Branding in the Tajrish neighborhood is as follows: 1. Characteristics and Unique assets, 2. Service and tourism facilities, 3. Investment and business, 4. International position of the city, 5. Satisfaction of services and Urban infrastructure and 6. Transportation services and appropriate access. Therefore, considering this ranking, we can provide more appropriate approaches and more efficient planning to turn this neighborhood into an Urban Brand.
Keywords
Urban Branding
Components of Urban Branding
Sustainable urban
City economy

Subjects

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Urban Development Policy Making
Volume 2, Issue 1
Spring 2025
Pages 1-15

  • Receive Date 16 October 2024
  • Revise Date 15 November 2024
  • Accept Date 30 January 2025
  • Publish Date 04 April 2025