سیاست گذاری پیشرفت شهری

سیاست گذاری پیشرفت شهری

شناسایی و رتبه‌بندی مولفه‌های موثر در برندینگ شهری با تأکید بر بعد اقتصادی (مطالعۀ موردی: محلۀ تجریش شهر تهران)

نوع مقاله : مقاله پژوهشی

نویسندگان
حسین یوسفی 1
نیلوفر ضخیمی 2
سیده مهسا موسوی رینه 3
محمود عبدوس 4
مرضیه رازقی 4
1 استاد دانشکدۀ مهندسی انرژی و منابع پایدار دانشگاه تهران
2 کارشناس ارشد مدیریت شهری، دانشگاه علامه طباطبایی تهران
3 دانشجوی دکتری مهندسی منابع آب، پردیس ابوریحان دانشگاه تهران
4 دانشجوی دکتری مهندسی سیستم‌های انرژی، دانشکدۀ مهندسی انرژی و منابع پایدار دانشگاه تهران
10.22034/judpm.2025.496969.1000
چکیده
در سالیان اخیر موضوع برندینگ شهری از موضوعات مورد توجه متخصصان و برنامه‏ریزان شهری بوده است. از طرف دیگر، با پیشرفت سریع جهانی شدن، شهرها به دنبال رقابت با یکدیگر با هدف جذب بیشتر گردشگران، سرمایه‏گذاران، منابع مالی و... نیز هستند. به همین منظور، با توجه به ظرفیت‏های متعدد محلۀ تجریش شهر تهران، در این پژوهش شناسایی و رتبه‏بندی مؤلفه‏های مؤثر در برندینگ شهری با تأکید بر بعد اقتصادی در آن محله صورت گرفت. ابتدا با بررسی‏ و مطالعۀ متن پژوهش‏های مرتبط، شش مؤلفه برای دستیابی به برندینگ شهری استخراج شد که به صورت مستقیم و غیرمستقیم می‏توانند بر اقتصاد مؤثر باشند. سپس از نظر خبرگان و استفاده از تکنیک دلفی فازی به رتبه‏بندی این شش مؤلفه پرداختیم. طبق نتایج به‌دست‌آمده ترتیب تأثیرگذاری مؤلفه‏های مؤثر در برندینگ شهری در محلۀ تجریش به شرح زیر است: 1. ویژگی‏ها و دارایی‏های منحصربه‏فرد؛ 2. تسهیلات خدماتی و گردشگری؛ 3. سرمایه‏گذاری و تجارت؛ 4. جایگاه بین‏المللی شهر؛ 5. رضایت از خدمات و زیرساخت‏های شهری و 6. خدمات حمل‏ونقل و دسترسی مناسب. لذا با در نظر گرفتن این رتبه‏بندی می‏توان به ارائۀ راهکارهای مناسب‏تر و برنامه‏ریزی کارآمدتری به منظور تبدیل این محله به یک برند شهری پرداخت.
کلیدواژه‌ها
اقتصاد شهری
برندینگ شهری
شهر پایدار
مؤلفه‏های برندینگ شهری

موضوعات

عنوان مقاله English

Identifying and Ranking the Effective Components in City Branding Emphasizing on the Economic (Case study: Tajrish Neighborhood of Tehran)

نویسندگان English

Hossein Yousefi 1
Niloufar Zakhimi 2
Seyedeh Mahsa Mousavi Reineh 3
Mahmood Abdoos 4
Marziyeh Razeghi 4
1 School of Energy Engineering and Sustainable Resources, College of Interdisciplinary Science and Technology, University of Tehran, Tehran, Iran
2 Master of Urban Management, Allameh Tabatabai University, Tehran, Iran
3 PhD student of Water Engineering, Department of Water Engineering, College of Aburaihan, University of Tehran, Tehran, Iran
4 School of Energy Engineering and Sustainable Resources, College of Interdisciplinary Science and Technology, University of Tehran, Tehran, Iran
چکیده English

In recent years, the subject of Urban Branding has been one of the notable topic to urban planners and specialists. On the other hand, with the rapid progress of globalization, cities are increasingly seeking to compete with each other in order to attract more tourists, investors, financial resources, etc. In the same vein, due to the numerous capacities of the Tajrish neighborhood in Tehran, this study was conducted to identify and ranking the effective components in Urban Branding with an emphasis on the economic dimension in that neighborhood. First, by reviewing and studying the context of relevant researches, six components were extracted to achieve Urban Branding which directly and indirectly can affect the economy. Then, considering the experts' opinions and using the Fuzzy Delphi technique, we have ranked these six components. According to the obtained results, Impact order of the effective components in Urban Branding in the Tajrish neighborhood is as follows: 1. Characteristics and Unique assets, 2. Service and tourism facilities, 3. Investment and business, 4. International position of the city, 5. Satisfaction of services and Urban infrastructure and 6. Transportation services and appropriate access. Therefore, considering this ranking, we can provide more appropriate approaches and more efficient planning to turn this neighborhood into an Urban Brand.

کلیدواژه‌ها English

Urban Branding
Components of Urban Branding
Sustainable urban
City economy
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سیاست گذاری پیشرفت شهری
دوره 2، شماره 1
بهار 1404
صفحه 1-15

  • تاریخ دریافت 25 مهر 1403
  • تاریخ بازنگری 25 آبان 1403
  • تاریخ پذیرش 11 بهمن 1403
  • تاریخ انتشار 15 فروردین 1404