Sports events have a profound and multifaceted impact on the development of urban sports culture, making their study of significant academic and practical importance. This research aims to examine how urban sports culture can be cultivated through the exploration and utilization of sports events, emphasizing the pivotal role of urban management. Using descriptive-library methods and logical analysis techniques, this study delves deeply into the influence of sports events on the enhancement of urban sports culture. Findings reveal that hosting sports events can act as a catalyst for fostering social cohesion, increasing a city’s attractiveness, and expanding its cultural and social impact locally and globally. These impacts highlight the importance of urban management in effectively integrating sports events into the broader framework of urban cultural development. The study presents several strategies: integrating sports events with local culture to create a distinctive urban identity, attracting exceptional cultural talents to enhance urban cultural evolution, and establishing cultural brands to boost the city's core competitiveness. Furthermore, urban management plays a crucial role in ensuring the sustainable use of sports infrastructure, fostering participatory planning, and leveraging sports events to strengthen social interaction and inclusivity. The findings of this research offer practical insights for policymakers and urban managers to optimize the synergy between sports events and urban management strategies, enabling the sustainable development of urban sports culture.